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International SMS Trade Guide

Understanding international SMS prices is critical for SMS traders, operators, and businesses sending messages across borders. Prices vary depending on the SMS route, message type, and local telecom regulations.

International SMS Prices

Direct SMS Routes

Wholesale SMS Routes

Wholesale SMS Routes

A Direct SMS route connects directly with an in-country operator, eliminating multiple hops through intermediaries or third-party SMS gateways. Benefits include:


  • High reliability and fast delivery speeds
     
  • Control over the Sender ID
     
  • Multiple mobile status reports
     
  • Support for 8bit (Unicode) messaging
     
  • Local time stamping

Latest Direct SMS Route Prices

Wholesale SMS Routes

Wholesale SMS Routes

Wholesale SMS Routes

A Wholesale SMS route also provides high-quality messaging and reliability but often involves multiple hops between operators. Features include:


  • Multiple mobile status reports
     
  • Support for 8bit (Unicode) messaging
     
  • Local time stamping
     

Wholesale SMS prices are typically used as a sales guideline, and the available reports may vary depending on mobile network operators and SMS trade rules.

Latest Wholesale SMS Prices

Correctly handling mobile numbers by country is essential to avoid delivery issues and optimize SMS costs.

Mobile Numbering and Country Codes

Maximum and Minimum Mobile Number Lengths

Every country defines maximum and minimum mobile number lengths. This affects message validation and international SMS pricing.

Check these tools from SMS Market Place:


  • Maximum Mobile Number Length


  • Minimum Mobile Number Length

Mobile Country Code and Mobile Network Code

Each country has a Mobile Country Code (MCC) and licensed operators are assigned unique Mobile Network Codes (MNCs). These codes help identify operators, ensure compliance with SMS trade rules, and support accurate routing.

Each country also has a unique ISO code that serves as its identifier. Additionally, every country has a Country Code for voice telephony.

SMS is regulated internationally, and each country has its own rules regarding content, sender registration, and messaging practices.

SMS Trade Rules and Restrictions

Sender ID Restrictions

Sender ID Restrictions

Some countries require pre-registration of Sender IDs.

Sender ID by Country Map

Content Rules

Sender ID Restrictions

Certain content may be restricted under local laws.

Controlled Content by Country Map

Time Restrictions

Time Restrictions

Some countries limit SMS sending to specific hours.

ATP SMS Quiet Hour Restrictions Map

ATP SMS & GDPR

Corruption Perception Index

Time Restrictions

Automated or Promotional SMS must comply with GDPR for sharing personal data.

ATP SMS GDPR by Country Map

Sanctions

Corruption Perception Index

Corruption Perception Index

Certain countries are subject to trade sanctions. Ensure your suppliers are compliant.

UN Sanctions by Country Map

Corruption Perception Index

Corruption Perception Index

Corruption Perception Index

Use as a reference when evaluating trade risk in new markets.

Corruption Perception Index

Additionally, many countries ban certain OTT services. Use the OTT links to check restrictions for SnapChat, WhatsApp, Telegram, Signal, and WeChat.


SMS features vary across markets and influence the type of traffic and messaging strategy.

SMS Features by Country

Two-Way SMS

Short Codes, Long Codes, MMS, and RCS

Short Codes, Long Codes, MMS, and RCS

Two-Way SMS enables businesses to send and receive messages, supporting real-time interaction with customers. Not all countries support this feature.

Two Way SMS Supported by Country

Short Codes, Long Codes, MMS, and RCS

Short Codes, Long Codes, MMS, and RCS

Short Codes, Long Codes, MMS, and RCS

  • Developed countries typically support Short Codes and Long Codes.
  • MMS is being withdrawn in favor of RCS in certain markets.
     
  • Mobile Number Portability (MNP) affects cost calculations due to number portability between operators.

Dynamic Message Encoding (DME)

Dynamic Message Encoding (DME)

Dynamic Message Encoding (DME)

DME adjusts the SMS encoding in real time, affecting character count, security, and efficiency.

Dynamic Message Encoding Supported by Country

Transactional & ID SMS

Dynamic Message Encoding (DME)

Dynamic Message Encoding (DME)

These processes often rely on Two-Stage Verification, supported in nearly all countries globally.

Two Stage Verification Supported by Country

Understanding major mobile operators helps optimize SMS routes and pricing.


This information is key for routing decisions and complying with international SMS trade rules.

Mobile Network Operators by Country

Airtel

Airtel

Airtel

India, Africa, Indian Subcontinent

Airtel by Country Map

VEON

Airtel

Airtel

Former CIS states

VEON by Country Map

Claro

Airtel

Digicel

South America

Claro by Country Map

Digicel

Etisalat

Digicel

Central America, Global

Digicel by Country Map

Etisalat

Etisalat

Etisalat

UAE, International

Etisalat by Country Map

MTN

Etisalat

Etisalat

Africa

MTN by Country Map

Orange

Telefonica

Telefonica

Europe, Africa

Orange by Country Map

Telefonica

Telefonica

Telefonica

Europe, South America

Telefonica by Country Map

Telenor

Telefonica

T-Mobile

Scandinavia, Europe

Telenor by Country Map

T-Mobile

T-Mobile

T-Mobile

European Union

T-Mobile by Country Map

Vodafone

T-Mobile

Vodafone

Europe, Africa

Vodafone by Country Map

Tigo

T-Mobile

Vodafone

South America

Tigo by Country Map

Frequently Asked Questions

Please reach us at info@smsmarket.place if you cannot find an answer to your question.

A Direct SMS Route connects directly to an operator in the target country, ensuring high reliability and delivery speed without intermediary hops.


A Wholesale SMS Route sends messages through intermediary carriers. It offers high capacity but may have variable reporting depending on the operator.


Country codes, MCC, and MNCs determine routing, operator compliance, and ultimately pricing for international SMS messages.


Features like Two-Way SMS, Short Codes, RCS, and Dynamic Message Encoding influence message length, delivery, and pricing.


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